Features

features

Part Two: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity

This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following ...

The unparallel importance of pairing the values of influencers to brand
features

The unparallel importance of pairing the values of influencers to brand

It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that creates incredible content. Done wrong, and it can seem inauthentic and lose the interest of your audience. So how do you foster relationships to build your brand engagement? And is a hands-on approach the best way to moderate content?

Sponsored content

oOh! on the evolution of Classic

The rise of digital has generated lots of talk about screens in the Out of Home industry – but what about Classic Out of Home? ...

Sponsored content

Building social media brand awareness with Mosh

Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a ...

features

TVNZ-NZ Marketing Awards 2019: Skinny uses famous names to win Best Marketing Communications Strategy

To secure its future, Skinny brought in the help of some famous names to help out.

opinion

At TSB we're humanising digital

TSB, like all banks, is working to deliver better customer journeys though digital.

features

TVNZ-NZ Marketing Awards 2019: Tonkin + Taylor wins Best Internal Marketing Strategy

With a growing workforce and staff around the country, Tonkin + Taylor transformed its internal communications from a PowerPoint to an interactive and broadcast live-cross ...

features

Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity

This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following ...

news

The elusive battle of measuring the success of influencer marketing

Influencer marketing is still largely in its infancy, so knowing the best outcomes for success, and how to measure it, have only recently been agreed ...

features

TVNZ-NZ Marketing Awards 2019: Engineering New Zealand's Wonder Project wins Best In-house Marketing

With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.

news

TVNZ unveils user profiles on OnDemand, improves personalised advertising

Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving ...

Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit